005: Unreal Deli

Jenny Goldfarb secured a large capital investment from Mark Cuban on Shark Tank with her meatless-meat company, Unreal Deli. She brings 100 years of family deli history to her authentic plant-based deli slices.

Mrs. Goldfarb is a working mother of 3, runs two manufacturing plants and has a goal of worldwide distribution to prove that the finest deli requires no compromise! Currently, Jenny’s Unreal Deli slices are available in over 1000 retail stores and restaurants, including Whole Foods as well as Veggie Grill, Mendocino Farms and Quiznos! Unreal Deli has also been featured in the New York Times as well as New York Magazine!

Unreal Deli:




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More about Unreal Deli (from the website):

"Old world deli meets the modern age."

Plants can now be cooked into the finest DELIcacies. We’re thrilled to be part of the revolution.

The mission is critical: our health, earth and animal friends depend on it.

This is the future we’re working to create.

"Unreal, then and now"

Authenticity is what people enjoy most when they taste Unreal Deli.

The groundwork was laid over 100 years ago… Morris Gross (middle), immigrated from Romania to New York City in 1907, started working as a dishwasher, ultimately coming to own & operate several New York delis and cafeterias.

His great granddaughter, Mrs. Jenny Goldfarb, carries on the family business with a modern twist.


What are the ingredients, Is it Gluten Free/Soy free?

Unreal Corned Beef is made with a very clean ingredient deck using beets, chickpeas, tomatoes, a complex spice blend with no food colorings or preservatives. It is not gluten free or soy free, we use high protein wheat and some soy sauce in each batch, but every ingredient is proudly pronounceable, unprocessed and made with love.

What else can I do with my Unreal Deli meat aside from sandwiches?

So glad you asked, ​we think Unreal Corned Beef makes for great corned beef hashes, Cobb salads, crisped up in tacos, quiches, scrambles and more!

If I order a box today, when should I receive it?

Typically that answer is within 5-7 business days, we are hustling to fulfill orders as quickly as possible.

How do I know when my order will arrive?

You will receive a pre-shipment email with your tracking info. We do not require a signature for delivery. Unreal Deli is not responsible for lost or stolen packages. If you would like to know the whereabouts of your package once it ships, please contact FedEx with your tracking number.

Are freight and boxes included?

Boxes, insulation & ice packs are always included. For products, 5lbs and up all shipping is free. For 1 & 2.5lb products, freight is calculated at checkout.

Is it perishable?

Unreal Deli products are perishable and must be refrigerated upon arrival. The expiration date is on the package, it can remain frozen until then (6 months after production) and you can refrigerate it for 4-6 weeks.

Is this a gift?

Unreal Corned Beef makes for great gifts, but please tell the recipient to expect it as our products are perishable! If your recipient refuses the delivery, is not available to accept the delivery or does not answer the door it will be returned to us by FedEx and no longer consumable.

Is Unreal Corned Beef Kosher?

Yes! Unreal Corned Beef has kosher certification from the cRc. If you'd like to see our certificate, please ask. We look forward to having many *Hamotzies* said on our Unreal Corned Beef sandwiches! ​

What if I don't like it?

We think that's highly unlikely, and to prove it we have a satisfaction guarantee on our 1lb mini boxes. Take a taste of the best vegan deli at no risk... shipping costs not included - limited to 1.

What is the look of Unreal Corned Beef?

Unreal Corned Beef has a very meaty look - its color is dependent on the beets of the season, which ranges from pinkish reds to more tannish browns (the range of colors you’d find in real beef). We are committed to using local organic beets and no food colorings so that you receive the most natural possible product.

Do you ship to Canada?

We definitely try! If you place a bulk order of $200 or more to a Canada address, we will do our very best to get it there! Occasionally, Canadian customers requires an extra fee which we will email you for approval. We love our veg-forward Canadian friends and look forward to selling in your local grocery stores and restaurants in 2021!

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