017: Perfect Foods

Rebecca Matsil grows organic wheatgrass and microgreens in New York for her company, Perfect Foods. She has recently led raw vegan cleanses and has been coaching others into switching to a raw vegan diet to heal their bodies.

Over forty years ago, her family started Perfect Foods, before micros were even a thing. Today, Rebecca runs most of the business, and is shifting into higher leadership positions to prepare her to carry on the business.

In this podcast, not only do we discuss the amazing benefits of microgreens, but Rebecca shares her journey of taking on a business that's already been successful, and the different types of pressures and road blocks this may have compared to starting a business from the ground up!

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More about Perfect Foods (from their website):

We have been growing and distributing fresh wheatgrass & microgreens since 1982 (before it was cool). Harley Matsil began his backyard business in Brooklyn when not a blade of wheatgrass could be found in NYC. His life-long friend, Jack, had told him of wheatgrass he had been serving at the beach in California. The two friends dreamed of bringing this amazing superfood to the NY market, and Perfect Foods was born.

Today, Harley, together with his family & staff, grow their products upstate in Goshen, NY and deliver these fresh superfoods to hundreds of juice bars, health food stores, supermarkets, and private homes in the tri-state region weekly.

Our Philosophy: "Let food be they medicine" - Hippocrates

We believe the body, given proper nutrition, can usually heal itself. Hippocrates, a Greek physician considered “the father of modern medicine”, suggested we let food be our medicine. Unfortunately, in modern times, we’ve strayed from this basic understanding.

We believe wheatgrass & microgreens are “Perfect Foods”. They are highly nutritious, can taste amazing, and are easy to grow locally even in urban environments or at home. Our goal is to supply and educate the NY region with these foods, and help improve the health of thousands.

With shelves full of health food products, powders, bottles and pills, it’s increasingly confusing to the consumer to know what’s really healthy. We want to set the record straight that nothing is as good as fresh green leafy vegetables. Of green leafy vegetables, young greens are even healthier, and that’s exactly what wheatgrass & microgreens are.

In the years to come, we hope to continue to be able to share these amazing foods while our society slowly becomes more conscious of the values of plant-based nutrition for health, local agriculture, and sustainability.

We don’t cut corners when it comes to quality. Our indoor growing facility operates year-round to bring you the freshest possible products. We use rich composted soil, full-spectrum lighting, and filtered water to guarantee the greenest, healthiest wheatgrass and microgreens in the world. Everything we grow is USDA certified organic.

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