Catherine Arnston is the founder and CEO of Energy Bits; the sustainable, eco-friendly algae tabs! Featuring Beauty Bits and Energy Bits (spirulina), Recovery Bits (chlorella) and Vitality Bits (spirulina and chlorella), each of these bits are high protein, contain zero carbs, and only one calorie per serving!
In this episode, Catherine shares how she started her constantly growing company after her sister's breast cancer diagnosis, combined with years of research, trial and error on not only algae, but package design and marketing!
More about Energy Bits:
More about Catharine (from her website):
Catharine started ENERGYbits after her sister was diagnosed with breast cancer and advised by her oncologist that an alkaline diet would help her heal. Catharine immediately sprung into action to help her sister research alkaline foods and in the process she discovered algae. When Catharine learned that algae was the most alkaline, plant-based, nutrient-dense food in the world and had been used for fifty years in Asia to improve health and longevity, she knew she had discovered something big (and yes, her sister fully recovered - thanks for asking).
As Catharine dug into the science of algae, she learned it had 64% protein, 40 vitamins/minerals and was endorsed by the United Nations and NASA as the most nutrient dense food in the world. She also discovered there were 100,000 studies documenting its long list of benefits and it was the most sustainable, eco-friendly food crop in the world. And yet algae remained virtually unknown outside of Asia. How could this be possible? Catharine knew algae could be a game changer for our health, our children and our world if she could only convince people it wasn't weird. And so ENERGYbits was born.
It took Catharine ten years to bring algae into the mainstream and build ENERGYbits into a national company. We're glad she finally did, because now you and your family can benefit from our naturally grown, toxin-free, Non-GMO algae tablets too. A handful will help satisfy your hunger, help give you steady energy, and help ensure your nutritional needs are met. All this from a food that has one ingredient, no chemicals, caffeine, sugar or processing and is the most sustainable, safe, eco-friendly, crop in the world - algae. Your body and Mother Earth say thank you. And we do too.
More about Spirulina:
Today, so many health issues come from a lack of nutrients in our agriculture. Well, where agriculture falls short, aquaculture is quickly picking up the slack! Spirulina is a type of algae that has been recognized (along with chlorella) as one of the world’s healthiest foods. With a laundry list of research-backed health benefits, including obesity reduction, and immune support, it’s no wonder why so many people are turning to spirulina as a source of balanced nutrition.
Algae (in the form of cyanobacteria) were some of the first life on Earth almost 4 billion years ago. Before this form of algae, most living organisms were anaerobic, meaning they did not rely on oxygen to produce energy. Cyanobacteria, on the other hand, convert sunlight (photosynthesis) for energy – the byproduct being Oxygen (O2).
As these algae began to thrive, they released a tremendous amount of oxygen into the atmosphere. Studies indicate that approximately 80% percent of the Earth’s atmospheric oxygen has been produced by algae and other forms of marine phytoplankton.  The large increase in atmospheric oxygen set the stage for aerobic, or oxygen consuming, organisms to make their first appearance. The first aerobic organism evolved over billions of years into the humans and other animals that populate the Earth today.
So, next time you take a breath, be sure to thank algae!
More about Chlorella:
Chlorella is quickly becoming well known (along with spirulina) as one of the world’s healthiest foods. With so many reasons to take it, including detox, immune support, and better athletic performance, chlorella will soon be in green smoothies across the country! While the issues concerning our agriculture and environment seem to be growing more alarming, there is one simple way to help your body in its battle with toxins – chlorella algae.
Chlorella has been around for hundreds of millions of years. However, awareness of its nutritional properties started less than 100 years ago. Following World War 2, there was a global food shortage. As the population of the world continued to rise exponentially, economists feared that global food production could not meet the demands of the growing population. Food scientists, hard at work searching for sustainable means of nutrition, came across chlorella.